• The Client

  • 9186 Collective

  • Country

  • Australia

  • Year

  • Twenty Twenty One

  • Services

  • Shopify Design & Development

  • The Brief

  • The goal was simple. Create a strong, engaging eCommerce store that highlights the uncompromising support of the 9186 activewear products. Developed over a two-year period the 9186 products are unique in the way they provide support to women in fitness.

In a hypercompetitive market, an online store is the first step to building a strong foundation for a brand. Anyone can create an online store, but in order for a visitor to take the next step, trust and confidence must be instilled in them by creating a journey for them to experience. This can only be achieved by creating a confident experience that focuses on the user’s action. People are emotional and irrational most of the time, as a brand or business you need to help guide future customers along their journey by providing them with valuable information that they are looking for. Ensuring the right information is accessible to each of your target customers will inevitably boost your conversions.

Since launch, we have had the pleasure of watching the 9186 collective community grow. As those with a passion for fitness and style find products they love whilst also having an incredible buying experience. We continue to work closely with the owners of 9186 mainly by supporting their growth and assisting with the updates to the website as needed. Our goal is to assist new website owners in any way we can to help them with their new stores.

9186 collective was built as a partially custom Shopify store. Shopify was chosen as the right technology due to its ease of use, range of features, ease of payment processing and scalability making handling a high volume of sales not just possible, but stress-free and seamless. The features required with this build were relatively standard, the store needed to have a contact form, all the standard payment processes as well as buy now pay later integrations, live chat, and reviews.