What is Shopify and How Does it Work?

By Ten Squared, posted on the 10th of August, 2021 · 5 minute read

Shopify is a platform for big and small eCommerce businesses, it is offered as a monthly subscription service whereby everything is looked after for you. From building your website, processing order, managing stock levels, coordinating order fulfilment, uploading products and changing prices, all of this can be done within a single platform. A range of themes can be used to create a website with a unique feel to fit your brand, from changing font to changing colours the customisation is perfect.

Shopify also manages hosting and security to make sure your website can handle as much traffic as you can throw at it. Almost no matter what you do your site should withstand any test.

What can you sell?

Shopify allows to sell almost anything that you are allowed to legally sell can be sold on Shopify from drop shipping, ebooks or to selling artwork, Shopify is designed for you.

Shopify payments

Shopify payments are powered by Stripe creating competitive transaction fees and a seamless user experience for you customers.

Is Shopify a guaranteed way to make money?

Building a Shopify website and expecting people to come is naive. You need to carefully create the website to nudge visitors to convert using calls to actions, offers and capturing their details to build your customer space. Where do visitors come from? You will need to start by paying for visitors, a website cannot be created and simply expected to rank on Google. If you set up your store correctly you will be able to pay to gain lifetime customers.

Can you make money Dropshipping on Shopify?

Yes, Dropshipping is a lucrative way to build a business. However, Dropshipping is not as easy today as it use to be. So where does most of the cost come from when starting a Shopify Dropshipping store? Almost 60% of the cost for a Dropshipping store comes from advertising, the rest of the cost is your time. You need to find a great product that people genuinely want to use.

What big businesses use Shopify?

Shopify is a powerful tool that has been recognised by a range of large brands including Huel, JB-Hifi, Jellis Craig and Gym Shark. Of course there are better platforms that can be used, however, these platforms are not a simple to use and require far greater expertise to run and maintain. Essentially, Shopify does one thing really well and that is eCommerce.