What is Jamstack? How Can It Help Your Business

By Ten Squared, posted on the 20th of August, 2021 · 5 minute read


To become competitive in the online space understanding and adapting to new technology constantly is essential. Launching a website, sitting back and watching it fly is simply no longer realistic. There are over 1.6 billion websites on the internet today, across those websites there is collective an estimated a trillion pages, to put that into context, within the human brain there are just one-tenth as many neurons in the brain at 100 billion neurons. Even searching a single word on Google returns over 1 billion results. Hence, your website is competing against thousands of other websites to show up on the internet, and existing on the 100th page of search results is not an option.

Hence, we have created this guide for two reasons, to explore the complexities of the modern web environment and to discuss how you can make your website work harder for you.

Jamstack Overview

Jamstack is a brand name for a new version of static pages that are fast and SEO friendly. However, Jamstack takes everything to love about static pages and supercharges them with improvements in the build process of these websites. As the internet has changed and evolved people have progressively begun to expect more, which means faster websites. Website speed is so important in 2021 that if your website takes longer than 3 seconds to load you lose 40% of your visitors before they have a chance to see your content, with each second after this you lose even more visitors.

What else determines the success of your website?

There is a growing list of factors that will determine how effective your website is:

  • Search engine optimisation
  • Security
  • Speed
  • Performance
  • User experience
  • Amount of traffic
  • Conversion rates

Many of these can be addressed through Jamstack, read on to find out how.

Why Jamstack?

Jamstack has many benefits for business owners, CTOs, marketers and eCommerce managers. Why is this? Put simply Jamstack allows for the greatest control over the optimisation as possible, with the least amount of work. So clearly Jamstack is an excellent way to get the most out of your website with the least amount of work. So when is it the right time to consider this upgrade? If you are looking for a new website, then Jamstack is the only option you should consider. However, other reasons might be because your current website is beginning to feel slow, your website no longer works properly, your website is not bringing the expected returns, or your website is no longer meeting your needs.

What is Jamstack

Jamstack at its core is a web development architecture that allows developers to build static pages based on microservices methodology. This method of creating static pages brings advantages including great performance, improved search engine ranking, lower hosting costs, greater security, equipped to handle high traffic and great SEO. This is partially due to the unique way Jamstack websites utilise content distribution networks of CDN's.


  • Great user experience
  • SEO optimised
  • Fast
  • Great performance
  • Designed to handle traffic
  • Secure
  • Headless integration
  • Future proof
  • Range of plugins (when paired with Gatsby)


  • Requires developer to get started
  • Generating static pages takes time