When You Should & Shouldn't Hire A Web Developer

By Ten Squared, posted on the 17th of September, 2021 · 4 minute read

Web developers are incredibly skilled professionals who have spent years developing their skills to be the best at what they do. At Ten Squared we pride ourselves on creating incredible websites that don't compare to 95% of other websites on the internet, however, that does not mean that you cannot use a website builder to create an attractive website, under the hood is the area most DIY platforms sacrifice in the pursuit of usability.

Web developers will often be the first to tell you when they don't think they can provide you value. For example, if you want a simple store or website, it might be fine to build the website yourself using one of many different website builders. However, for many hiring, a web developer is essential and will help you make sure you don't miss any of the little tricks that expert developers use every single day to create exceptional websites that bring real returns. Exactly when is it that you transition from the DIY group to the group that needs professional help.

Creating your website is, of course, a big deal, it is often the first time any of your customers will interact with your brand and we all know the vital importance of first impressions. In fact, research has shown that users decide how much they would be willing to spend on your product after just 5 minutes of browsing your website. It is a natural conclusion that the only way to have a gorgeous website is by hiring a professional web developer. In some cases this conclusion is absolutely correct, however, this conclusion is not always correct.

Here are some considerations you should make before choosing whether you should try to develop your website yourself.


If you are part of the portion of society that struggles to use their emails, read no further, developing your own website will give you a migraine and the cost of a professional developer will definitely be worth your sanity. However, any level of expertise above this will allow you to create your own website, the quality of your complete website will be determined by a combination of three factors:

  • Your patience
  • Your knowledge
  • Your time

Hence, every hour you spend learning will help you create a better website, your starting knowledge will save you lots of time and believe me you will need a truck full of patience, web development doesn't always make sense.

In essence, your experience will be the first factor that you should consider before attempting to create your own website.

What is your time worth?

Once you establish what your time is worth, you can evaluate the true value bringing in a developer brings to you and your business.

As mentioned above, the time you are willing to spend on creating your website is a huge factor. Just as doctors study for years to become proficient in their field so do developers. They spend hours each week improving their skills, streamlining their process and improving their implementation. In addition to this, they spend their entire week practising skills they have been using for years. This translates for every minute they spend working on a website you will likely need to spend 10 times that to get a result that simply looks the same, however, it will almost never function the same way. This is because you can audit the appearance but you will likely never be able to audit things like the impact on speed, the impact on SEO, the impact on security or any other number of considerations that come naturally to those with years of experience.

If your goal is to have an attractive website to send to clients or connect to your social media accounts and you have the time to invest in ensuring it looks great across devices with the help of a website builder then read on.

What is your size?

Depending on the size of your company and your current profit, it may or may not be the right time to invest in your website. If you have a net profit of less than $1000 per month, we would usually suggest starting out on a builder whilst you begin to grow and returning once you have established your presence and you are ready to grow. In some situations, a website is pivotal to the success of a business and a quality website is one of the first steps to achieving their goals. They need a high-quality website that promotes trust and seamlessly incorporated advanced features. If this sounds like you, then you may wish to seriously consider using a professional developer.

Have you established your brand?

Normally we would advise that your brand strategy comes first, have you established what your branding will look like, how your products will look, etc. This is certainly the step you need to take before committing to professionally designed and developed websites. Designers will work with your branding to create a website that complements your branding and creates an integrated experience from ordering your product online to when they are holding it in their hands.

Does your website require custom features?

If your website requires complex features you may want to consider hiring a developer. If you are using Shopify you could, however, consult professor Google to see if there are any applications that plug and play to give you those features. If you are using WordPress you can do the same, however, this requires a little more caution as the barrier for entry to create a WordPress plugin is a lot lower, this means there are bad plugins and then there are really bad plugins, plugins that will cripple your website.

If you cannot find a plugin to achieve what you need then it's time to talk to a developer.

Still unsure?

If you are still unsure about which of these options are right for you can reach out to us via our contact form and raise any concerns you have or you could try DIY as many don't charge you anything until you publish your website. Eventually,e as your company grows there will become a time where you will want to hire a professional developer to get everything right, however, everyone starts somewhere.


If you have the budget to hire a developer, you value your sanity and you need a high-quality website that will get you the highest conversion rates and rank on Google you will not regret hiring a website developer. If you are just starting out you could try a DIY builder, see how you go and reach out to a developer when the time is right. We will always be here.