SEO or search engine optimisation can be a complicated process to understand. That's why we are here, with the goal to optimise your site so that it can rank better on search engines like Google, Bing and Yahoo. When attempting to improve search engine ranking there is a range of ways you can approach it, black-hat tactics tempt companies with potentially quick results, however, often result in long term damage. In contrast, white-hat tactics require greater skill, slightly more investment and take time to bring meaningful increases in search engine ranking. That is why Ten Squared only use white-hat techniques (Techniques that won't get your site penalised in the long run) to provide on-site, and off-site SEO for your business.
The end goal of SEO is to take your business to the first page of search results.
Organic traffic from search engines search results is easily the highest-quality, highest-converting and most valuable traffic that will come to your site. Nothing comes close. While paid advertising is a sure-fire way to ensure your business has a regular stream of leads, a properly executed SEO campaign will always trump any Digital Advertising campaign in the long run.
The key difference between a Digital Advertising Campaign, and an SEO Campaign is once you stop paying for your Digital Advertising, your leads will instantly dry up. However, with a strongly focused SEO Campaign, you will continue to see leads coming in long after your initial investment.
Our efforts are aimed to take your business to the first page of search results, as 90% of people using Google never go past the first page. In short, if you are not on the first page, 90% of your potential customers will never see your site, we want to change this to make sure 100% of your potential customers are presented with your site.
This process takes a while and can include altering the wording used on your website, speeding up the website, gaining backlinks from other reputable sites, and regularly updating your website while also creating content that your customers will enjoy, and search engines will love. Together, when done properly, these steps show search engines that you are a relevant and active site for people searching for services and products like yours.
If you think your business could benefit from ranking higher please feel free to reach out using our contact form here.