Planning a site map, no matter how boring is an essential part of the web design process. It determines how your website will flow and how usable your website will be. This process begins by determining what pages your website will need. The four main basic components of any good site are the home page, about page, blogs and a contact page. So let's start by determining the purpose of each of these essential pages.
The home page has one main functions, it should introduce your business and give an overview of what you have to offer. When implemented correctly the home page often functions as a map of the website, taking a little content from other pages and allowing users to read through and stop at the section that relates to them. Within each section, you should consider placing a call to action relating to the information discussed. For instance, if the section is "About My Business" then you would place a learn more button linked to your about page. This will enable users to deep dive and learn about your business, your qualities, and why they should choose you.
The about page allows users to learn more about your brand. Here businesses will often tell a relatable story of how their brand started, why they should be trusted and why they should be chosen. To instil trust businesses often include photos of their founders or employees, and display the values they work by.
The blogs and blog page function mainly as a point of entry to the site. Individuals using Google to search about topics related to your business can find your blog posts and go on to browse your site. However, they can also be used to provide more information about your business, what you do and how to use different products. Many businesses will also enable readers to subscribe to their blog and hence enabling future contact.
The contact page for many sites is the page where individuals finally convert. Now it may seem obvious that this makes the contact page one of the most important pages on any site, but it is often overlooked. The basics of a contact page include location, email, phone number and an intuitive contact form. However, we often recommend that you provide additional information to make sure your clients are reminded of why they have come to your contact page and are encouraged to complete the form.
Now if you have a website with only four pages it makes it easy to organise the navigation. You would have a menu bar with each of these pages listed out allowing for quick and easy navigation through your website.
Now that you have planned the basic pages of your website it is now important to brainstorm everything else you might need on your website. What purposes does your website serve? Consider where you might place reviews. Do you need a product or project page? What do these pages need? This may seem simple and straightforward, however, when you have multiple products it is essential to consider how you will break down this information into an easily digestible form.
If you carefully consider where a piece of information will be placed, you will achieve a simple intuitive website that is user friendly and helps boost conversions.