How Much Does A Website Cost In 2021?

By Ten Squared, posted on the 3rd of August, 2021 · 5 minute read

How much you can expect to pay for a website will be partially determined by you and partially determined by who or what you use to build it. A website that sings and dances is going to cost more than a website with a couple of paragraphs and some images. This brings us to the first factor that will affect how much you pay, the complexity of the pages on your site. The second biggest factor that will affect how much your website will cost you is the number of pages your website has. These combined equal the number of hours a developer will need to spend creating your site and hence the total cost of the website.

So what are the options?

The DIY Website - Time + $30-100 per month

If you do not have complicated needs for your website and you don't need to stand out this can be a really great affordable option. They require no coding and normally come in the form of a drag and drop editor. Now by no means will you end up with the best website on the internet, it isn't going to be the fastest, the prettiest or the highest ranking. But it will look good, communicate the information you need and expand your brand presence. The main cost for this option is time, it will likely take you 20 to 40 hours minimum to come up with a website you are happy with.

Pros:

  • Cost-effective
  • No coding or web dev experience
  • Get a website within days if not hours

Cons:

  • Lack of planning and strategy
  • Ongoing monthly cost
  • The learning curve for users
  • Customization limited
  • Cannot move your website.

Hire a Freelancer - $500 - 10 000

This option comes straight in the middle of DIY and full design agency. They can help produce high quality work however, this is not garuanteed. The price range can be anywhere between $500 to $10 000, with this option you defenitely get what you pay for. They may completely neglect conersion in an attempt to get an attractive design.

Pros:

  • Cost effective
  • Good quality
  • Customisation

Cons:

  • Lack of expertise
  • No garuntaees
  • No ongoing support

Boutique Agency - $10 000+

A boutique agency is a relatively small team size specialising in a specific area. The team allows you to have a dedicated team member for each stage of your project. In essence, this will give you a great balance between quality and cost.

Pros:

  • Cost effective
  • Discovery phase to ensure returns
  • Design and marketing may be included
  • Payments divided

Cons:

  • Small team
  • Website may take longer due to a smaller team

Traditional Agency - $20 000+

This is the most expensive option, and not really ideal for small to medium business. You will however, recieve a great website with great functionality and within a reasonable amount of time. If you are one of there lower end build however, you are likely to receive less attention then some of the builds they are performing for their bigger clients.

Pros:

  • Customised and sophisticated project
  • Larger teams = quicker production
  • Focus on stratergy

Cons:

  • Not cost effective for small and mid-sized company
  • You wont be interacting with the team directly but through an account manager
  • Low scale web project arent prioritised, instead larger project are prioritised.