Stripping down web design to its simplest form with only the most essential elements, minimalist is once again proving that less is more. Using minimal colours allowing the creativity of work to truly shine through. Minimalist designs are easy to identify with simple text, uncluttered design and simple shapes allowing for an easy to navigate and understandable site.
Traditionally a white background has been standard for web design to aid in readability. However, more and more frequently designers and developers are giving users the option to switch between light and dark mode. Dark mode can help neon and pastel colour pop against the dark background truly drawing the eye and creating lasting impressions
Studies show that dark modes are easier on our eyes as it reduces blue light exposure. In addition on newer OLED screens, it can improve battery life as black pixels can completely turn off. Toggling between dark and light mode is also an excellent way to allow users to customise their experience.
Layering different photographs and images is occurring more frequently, helping to convey a brand aesthetic. When done correctly it can allow for a modern look and feel that also feels surprisingly clean when all the elements work together.
As much as many of us hate it, anti-design is coming back. Using simple and functional UI whilst combing elements that traditionally would not be combined, anti-design is another way brands are making themselves stand out amongst the crowd. Bright, bold contrasting colours, big fonts and crazy animations work together to make a design that shouldn't work but somehow does.
Along with the rise of brutalism, anti-design is again challenging the way we traditionally think of design, making us stop and think.
In product from every part of our life, you can observe the impact of nature on design. From the design of aeroplane wings to the design of bullet trains, a single idea has been solidified in many engineers minds that nature does it best. Learning and using nature to engage users is now seeping into the web design world. With natural colours and shapes helping to instil a sense of calm whilst creating simple designs that simply feel right.
Companies are beginning to move away from the stagnant feeling of stock photography and embracing the authenticity of hand-drawn designs. Additionally, illustrations can help relevant to a larger audience of people, as illustrations can often be relatable to those who would traditionally not be depicted in stock images.
Moving away from plain Jane webpages with slabs of text, animations are slowly creeping their way into incredible web designs. From micro-interactions to full page animations, it really is a great way to catch the attention of your users.
Geometric design bases full designs on a grid, following a simple layout to create a natural feeling design. Borrowing parts of minimalistic designs geometric designs allow for full focus on a product or piece of work as everything else is stripped back.
Where minimalistic design allows for certain elements to be placed in cool and interesting ways, geometric design restricts everything from being displayed in a grid or following other shape-based layouts.